Boston Public Schools
To rebrand the General Electric (GE)-sponsored S.T.E.M program for Boston Public Schools, a school district committed to transforming the lives of all students, and increase multicultural student enrollment in the program throughout the district.
AdWater created and branded "The S.T.E.M. Factor." To build program awareness and attract potential donors to this program, we also developed a marketing campaign inclusive of two websites, digital content, social media, print, direct mail, and video content.