Men of Courage

The Challenge

Develop creative content and a social media strategy for the national campaign tour of the Ford Motor Company Fund's Men of Courage campaign, which is designed to build communities by advancing the narrative of Black men through storytelling.

Our Solution

AdWater partnered with PR and media relations firm Cadence to develop a social strategy, creative content, campaign website, and promotional video. Additionally, we managed MOC's social media accounts, posting content and monitoring the brand's social voice.

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