Increase the overall brand awareness of TLMODA, the organization supporting Toyota and Lexus's minority dealership owners.
AdWater developed a series of creative campaigns, designed to highlight the organization's members and improve overall brand awareness.
Day of Service
Publicize the philanthropic and outreach efforts of 23 of TLMODA's member dealerships during their Day of Service events, which contributed to covid relief efforts across the country.
AdWater developed a national PR strategy and designed original creative and social media content to highlight the organization's efforts.
Show that TLMODA, the organization supporting Toyota and Lexus's minority dealers, recognizes and honors the impact that marginalized groups have had on the automotive industry.
AdWater created a series of heritage month campaigns, designed to highlight both the modern day and historic contributions of five marginalized groups. Campaigns ran during Black History Month, Women's History Month, Asian Pacific American Heritage Month, Hispanic Heritage Month, and National American Indian and Alaskan Native Heritage Month, respectively.