Toyota
The Challenge
Integrate the Toyota brand into the 2-day Source 360 conference and create consumer experiences that will reinforce Toyota brand preference among African American millennials.
Our Solution
AdWater created the campaign “In rides since 1937, in rhymes since 1988,” which unfolded in three on-site activations, produced by AdWater, including an interactive photo booth and simulated driving experience.
Our Dealer Partners
