About Us

AdWater Media is one of Detroit's largest Black-owned creative marketing agencies. We are experts at developing unique custom content, ad campaigns, and brand experiences that authentically connect major corporations, brands and organizations to diverse consumers. With clients across multiple industries including automotive, education, politics, arts and culture, and community-based organizations, we are well-versed in translating client needs into results. Overall, it is our expertise and passion for building strong connections with diverse consumers in meaningful, relevant ways that's at the heart of everything we do.

AdWater is currently the Agency of Record for the Charles H. Wright Museum of African American History, Detroit Public Schools Community District (DPSCD), Toyota Lexus Minority Owners Dealership Association (TLMODA), TD Jakes Ministries, Merced Chevrolet, and the Neighborhood Service Organization. Additionally, AdWater is currently the only multicultural agency servicing GM at Tier II and Tier III levels.

Our
Capabilities
include:

  • Advertising
  • Creative Services
  • Digital & Social Strategy
  • Marketing Strategy
  • Branding
  • Experiential
  • Media Buying

Our Team

Jerald
McBride

Founder & Creative Director

Shawn
Torrence

Business Development

Nicole
Reed

Copywriter

Angela
Gallegos

Director of Operations

Mauree
Sullivan

Social Media Strategist

Nicole
Stowers

Art Director

Rachel
Ruckes

Graphic Designer

Yosef
Brown

Digital Strategist

We believe in the work that we create.

We work as a team, we collaborate with our clients, we respect the multicultural consumer, and connect with them in meaningful, relevant ways.

Our Clients

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